Coming Up With Your Killer Idea - Part 2

So now that we know we have to fill a customer’s need and the different forms these needs can take, let’s take a look at where we can find the opportunities to fill these needs.

You are a customer too. What needs and wants do you have?
At work. Is there a segment of your employer’s market that they are not fullfilling?
Everyday conversation. Keep your ears to the ground when talking with friends and family; especially when around acquaintances in your industry.
Other startups. Where are they succeeding? Where are they missing their target? Are their any holes in their target market that they aren’t filling?
Brainstorming. The classic idea generator, but a good one when trying to tap the “unrealized” domain of customer’s needs.

Next up, the bread and butter of your backyard startup: The People.