July 28, 2007

Coming Up With Your Killer Idea

First thing’s first, to get your startup off the ground you need a good idea. It doesn’t even have to be a great idea(more on that later), just good enough to get you going.

Simply put a good idea is a product or service that fills a customer need.  It’s really that simple….well it really is that simple, but is quite complicated in its implementation.

What are the different types of needs customers have?

• Frustration - “If this phone drops my call one more time!”
• Wishful - “I wish my phone could respond to my voice mails automatically.”
• Unrealized - “My phone just works fine.”

Next up we’ll talk about where to look to uncover these customer’s needs.